Privacy Policy

This Privacy Policy explains how Max PPF and Detailing (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit ppfanddetailing.co.uk (the “Website”), contact us, or use our services.

1) Who we are (data controller)

Max PPF and Detailing is the “data controller” for personal data we process.

2) The personal data we collect

Because this is a brochure-style Website, we typically only collect limited data:

A. Data you provide to us

  • Name
  • Email address
  • Phone number
  • Vehicle details you choose to share (e.g., make/model, registration)
  • Message content and enquiry details
  • Any photos you send (e.g., of your vehicle)

B. Data we collect automatically when you use the Website

  • IP address (may be partially masked depending on settings)
  • Device and browser information
  • Pages viewed, links clicked, time spent on pages
  • Referral source (how you found our Website)

C. Cookies and similar technologies
We may use cookies and similar technologies for basic website functionality and (if enabled) analytics/marketing. See the “Cookies” section below.

3) How we use your data (purposes)

We use your personal data to:

  • Respond to enquiries and provide quotes
  • Arrange bookings/appointments (where applicable)
  • Provide information about our services
  • Improve the Website and user experience
  • Keep our communications and records organised and secure
  • Prevent fraud and protect the Website

4) Lawful bases for processing (UK GDPR)

We rely on the following lawful bases under UK GDPR:

  • Legitimate interests: to run our business, respond to enquiries, improve our Website, and keep it secure (balanced against your rights).
  • Contract: where you request a service or we agree to provide services to you.
  • Consent: where required (for example, certain cookies/marketing communications if you opt in).
  • Legal obligation: if we must process data to comply with the law.

5) Marketing

We may send you marketing messages only where permitted by law (for example, if you’ve opted in, or where we have a legitimate interest and you haven’t opted out where applicable).

You can opt out at any time by:

6) Who we share your data with

We do not sell your personal data.

We may share your data with trusted third parties who help us run our business and website, such as:

  • Website hosting providers
  • Email providers
  • Website analytics providers (e.g., Google Analytics) if enabled
  • Security/spam-prevention services (e.g., firewall, anti-bot tools) if enabled
  • IT support providers

These providers act as processors (or sometimes separate controllers) and are required to protect your data.

We may also disclose data where required to comply with a legal obligation or to protect our rights.

7) International transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place (such as the UK International Data Transfer Agreement, UK Addendum to EU SCCs, or other lawful mechanisms).

8) How long we keep your data

We keep personal data only for as long as necessary for the purposes described above:

  • Enquiries/quotes: typically retained for up to 12–24 months after last contact (unless you become a customer).
  • Customer/service records: kept for as long as needed for operational, accounting, or legal reasons.
  • Website analytics data: retained according to the settings of the analytics platform (if used).

You can ask us to delete data in certain circumstances (see “Your rights” below).

9) Keeping your data secure

We use appropriate technical and organisational measures to protect your personal data, such as:

  • Access controls
  • Secure hosting and updates
  • Security monitoring and anti-malware measures (where available)

No website can be guaranteed 100% secure, but we work to reduce risks and respond quickly to issues.

10) Cookies

Cookies are small text files stored on your device. We may use:

  • Strictly necessary cookies: required for the Website to function.
  • Analytics cookies (optional): help us understand how visitors use the Website.
  • Marketing cookies (optional): used to measure advertising effectiveness or personalise ads (if used).

Where required by law, we will ask for your consent before setting non-essential cookies, and you can change your preferences at any time (for example via a cookie banner/settings tool if installed) or in your browser settings.

11) Links to other websites

Our Website may contain links to third-party websites (e.g., social media). We are not responsible for their privacy practices. Please check their privacy policies.

12) Your data protection rights (UK GDPR)

You have rights including:

  • Access: request a copy of your personal data
  • Rectification: correct inaccurate or incomplete data
  • Erasure: request deletion of your data (where applicable)
  • Restriction: limit how we use your data (where applicable)
  • Objection: object to processing based on legitimate interests or direct marketing
  • Data portability: receive certain data in a portable format
  • Withdraw consent: where processing is based on consent

To exercise your rights, contact us at [email protected].

13) Complaints

If you’re unhappy with how we handle your data, please contact us first and we’ll try to resolve it.

You can also complain to the UK regulator:

  • Information Commissioner’s Office (ICO)

14) Changes to this policy

We may update this Privacy Policy from time to time. We will post the latest version on this page and update the “Last updated” date above.

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